Intel - Navo

• Intel started in 1968 when physicist Robert Noyce and chemist Gordon Moore decided to start their own company.Noyce created the integrated circuit along with Jack Kirby. Initially they wanted to name the company Moore Noyce but decided against it when they realized that it sounded similar to ‘more noise’.INTEL was formed and since then it’s become a worldwide recognized brand when it comes to computers of any kind. A hotel chain had the same name and they had to pay them $15000 to use it.
• The “Intel Inside” brand campaign was launched in 1991 and it helped Intel become one of the most popular brands in the world. It holds the number one spot in the market for semiconductor manufacturers beating the second place Samsung Electronics by quite a margin. In 2009 Intel was named the 23rd most powerful brand in the world.
• Intel has a museum that houses different artifacts and interesting facts about the company and its 40+ years old history. The museum is visited by more than 80,000 people annually.Robert Noyce has always been helpful towards young tech upstarts and has mentored a lot of them to achieve success in the business world. Among the people he mentored is Steve Jobs who went on to create Apple. That’s an interesting connection between two of the leading companies in the IT industry.
• Over the years Intel has worked on acquiring lots of different companies. Intel Capital has invested over $9 billion in 1000 companies since 1991. In 1972 they acquired Microma to enter the digital watch market. They recently acquired McAfee. They also have companies in the car security systems and digital content protection services.
• Intel’s first big success came in the form of the 4004 microprocessor in 1971. It contained 2300 transistors and was a 4 bit CPU. The 8088 CPU that came ten years later had 29000 transistors and was used in IBM computers. IBM had used an outside vendor for the first time and the partnership changed the world of computers. The Core2duo processor has 100,000 times the transistors of the 4004.