Saturday, April 23, 2016

Manoj Bhargava - Navo



  • Manoj Bhargava's 5-Hour Energy weathered some negative publicity this past year. In 2012 the Indian-born mogul's ubiquitous energy shots were named by the Food & Drug Administration as having possibly contributed to 13 deaths in four years. 
  • Parent company Living Essentials responded that it was "unaware of any deaths proven to be caused by the consumption of 5-Hour Energy." Bhargava joined the Forbes Billionaires list last year, having taken a highly unusual career path. 
  • A math whiz, he moved to Philadelphia with his family as a teen, and soon headed to Princeton University, but dropped out after freshman year. He went back to India, where he lived as a monk in the mountains for 12 years. 
  • After returning to the U.S, he forged a successful career in plastics then stumbled upon a formula for energy shots at a health trade fair. 
  • His two-ounce caffeine and vitamin elixir, 5-Hour Energy, promises to keep users alert without crashing, and claims a 90%-plus market share in the energy shot sector. 
  • The brand gets its own boost from its distinctive red bottles and deliberately corny, low-cost TV ads.  Manoj Bhargava owns 35% of 5-Hour's parent company; he pledged another 45% to charitable causes in poverty-stricken rural India.

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